The Cupboard Ponsonby Store


Our philosophy is to delight, inspire and empower women through helping them to look and feel amazing and comfortable in their own skin. We understand that everyone is different and the perfect fit is imperative, so our bespoke made to measure service is an integral part of The Cupboard experience. With a focus on personal service, we believe in helping clients to express themselves and tell their own authentic personal story through their clothing and working with the customer to find an outfit that they love, look great in and can wear comfortably.

Under her eponymous label, designer and owner Diane Burkhardt and our committed team exclusive to The Cupboard devotedly create unique, elegant and contemporary garments and innovative designs that rouse an international following spanning Australia, Europe, America and as far a field as Japan. Proudly inspired, designed and made in New Zealand, we offer original designer women’s clothing that is fresh, innovative and ideal for easy everyday wearing, seamlessly complemented by exclusive designer labels and designer fashion accessories from Australia, Europe and all around the world. 

The best quality imported fabrics and craftsmanship are imperative to our garments, and we have a strong focus on using natural and organic fibres and fabric combinations that are easy care and long lasting. We want our garments to be special, so every garment is impeccably hand crafted with the highest attention to detail and quality by someone who is valued and proud to be part of our committed hand picked team. 

Our designs are minimalist yet unpredictable, edgy and layered, and epitomise personal expression and individuality. Collection pieces are easy to wear and work together to easily allow multiple combinations and multiple looks, making our fashion pieces versatile, comfortable and a great investment. With new styles, colours and fabrics coming in weekly, there is always something fresh, affordable and seasonally relevant available.

Now located in fashion forward Ponsonby, The Cupboard clothing store has become an iconic New Zealand fashion boutique and continues to be a leading fashion muse for the stylish modern woman in New Zealand. We delight in welcoming you into our beautiful space on Ponsonby Road where you can touch, feel and truly experience The Cupboard story.

- Diane Burkhardt